TSINGTAO

The 42nd Tsingtao Quality Month campaign and Quality Improvement Day activity kicked off on April 10 at Tsingtao Brewery, with the theme highlighting leapfrog development, quality and contribution.

The company’s executives and representatives of workers, brewers, technicians as well as consumers took part in the event.

As a loyal Tsingtao drinker for 30 years, customer representative Jiang Bin said he knew the beer’s quality through the product, but the activity gave him an opportunity to feel the quality culture of the company.

Days before the event, Tsingtao launched a campaign to recruit “Charm Quality Experiencers”, which received nearly 10,000 applications in a day. Jiang submitted his application in less than 15 minutes after he got the news

He said he would like to try any of Tsingtao’s new products, such as IPA, Pilsner, Stout, Augerta, as well as various sodas. “The Tsingtao quality means the strength of the beverage when it meets the tongue, and can arouse spiritual enjoyment in the memory,” he said.

Apart from the taste, shopping and delivery experience is also favored by Tsingtao consumers.

Charm Quality Experiencer Lei Yong said he has been using Tsingtao’s online store on the Wechat platform, where he can not only find any product he wants as in a supermarket, but also tailor-make his own product with minimum order of just 15 boxes.

By promoting tailor-making service and creating new shopping scenarios such as the “living room in the community”, Tsingtao aims to enhance its service quality in addition to product quality. After the novel coronavirus outbreak this year, it launched contact-free delivery service and received welcome from consumers.

“Our quality concept keeps advancing with the times, from the very basics to characteristics and to charm, and from manufacturing to sales and to experience,” said Xu Nan, vice-chairman and chief brewer of Tsingtao. “Consumers’ love and support for Tsingtao is an inexhaustible motivation for the brewers to make good beer. We will return this love and support with high-quality products.”

“The consumers weigh a lot in our mind, and all our efforts are to meet the personalized and diversified needs of consumers,” Xu added.

In recent years, Tsingtao has been carrying out product innovation and unveiled a number of new product lines, many of which have won international prizes. It also has developed new shopping scenarios and sales channels.

The consumer demand is increasingly diversified and personalized, which inevitably brings higher requirements for product and service quality. Each of our brewers should continue to focus on quality improvement to make beer of high and stable quality, distinctive characteristics and perceivable charm,” said Tsingtao Chairman Huang Kexing.

“By building up charm quality, we allow the consumers to benefit from Tsingtao’s high-quality development and in turn promote the company’s leapfrog development at the same time,” he said.

In the Quality Month, Tsingtao will organize a series of campaigns to promote its products, services as well as its concepts about quality and health.